Strategic Marketing Insights Analyst

6 days ago


Hyderabad, Telangana, India Coders Brain Technology Private Limited Full time

About the Role

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Coders Brain Technology Private Limited is seeking a highly skilled Strategic Marketing Insights Analyst to join our team. This exciting opportunity involves designing, executing, and analyzing marketing campaigns using SAS software.

In this role, you will leverage data-driven insights to optimize campaign performance, enhance customer engagement, and support business growth.

Key Responsibilities:

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  • Design and execute targeted marketing campaigns using SAS tools.">
  • Segment customer data to ensure precise targeting and personalization.">
  • Analyze campaign performance metrics to identify trends and insights.">
  • Provide actionable recommendations to improve campaign effectiveness.">
  • Write and optimize SAS code for data extraction, manipulation, and analysis.">
  • Automate campaign workflows and reporting.">
  • Work closely with marketing teams to align campaigns with business objectives.">
  • Coordinate with IT and data teams to ensure data accuracy and accessibility.">
  • Create dashboards and reports to track campaign KPIs (e.g., ROI, CTR, conversion rates).">
  • Present findings and strategies to stakeholders in a clear, actionable format.">
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Technical Expertise:

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  • Proficiency in SAS (Base, Enterprise Guide, and Campaign Management).">
  • Strong understanding of SQL for data querying and manipulation.">
  • Familiarity with CRM platforms and marketing automation tools.">
  • PEGA">
  • Teradata SQL">
  • SAS campaign management tools (SAS MA, SAS CI360, SAS RTDM)">
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Salary Range: ₹1,200,000 - ₹2,500,000 per annum

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This estimate is based on the requirements of the role, industry standards, and the company's compensation philosophy.

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Requirements:

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  • Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field.">
  • 3+ years of experience in campaign analysis or a similar role.">
  • Experience in customer segmentation and predictive modeling.">
  • Familiarity with GDPR and other data privacy regulations.">
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About Us:

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Coders Brain Technology Private Limited is a dynamic technology firm dedicated to delivering innovative solutions that drive business growth. We are committed to fostering a culture of collaboration, creativity, and excellence.



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