Strategic Marketing Insights Analyst
6 days ago
About the Role
">Coders Brain Technology Private Limited is seeking a highly skilled Strategic Marketing Insights Analyst to join our team. This exciting opportunity involves designing, executing, and analyzing marketing campaigns using SAS software.
In this role, you will leverage data-driven insights to optimize campaign performance, enhance customer engagement, and support business growth.
Key Responsibilities:
">- ">
- Design and execute targeted marketing campaigns using SAS tools.">
- Segment customer data to ensure precise targeting and personalization.">
- Analyze campaign performance metrics to identify trends and insights.">
- Provide actionable recommendations to improve campaign effectiveness.">
- Write and optimize SAS code for data extraction, manipulation, and analysis.">
- Automate campaign workflows and reporting.">
- Work closely with marketing teams to align campaigns with business objectives.">
- Coordinate with IT and data teams to ensure data accuracy and accessibility.">
- Create dashboards and reports to track campaign KPIs (e.g., ROI, CTR, conversion rates).">
- Present findings and strategies to stakeholders in a clear, actionable format.">
Technical Expertise:
">- ">
- Proficiency in SAS (Base, Enterprise Guide, and Campaign Management).">
- Strong understanding of SQL for data querying and manipulation.">
- Familiarity with CRM platforms and marketing automation tools.">
- PEGA">
- Teradata SQL">
- SAS campaign management tools (SAS MA, SAS CI360, SAS RTDM)">
Salary Range: ₹1,200,000 - ₹2,500,000 per annum
">This estimate is based on the requirements of the role, industry standards, and the company's compensation philosophy.
">Requirements:
">- ">
- Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field.">
- 3+ years of experience in campaign analysis or a similar role.">
- Experience in customer segmentation and predictive modeling.">
- Familiarity with GDPR and other data privacy regulations.">
About Us:
">Coders Brain Technology Private Limited is a dynamic technology firm dedicated to delivering innovative solutions that drive business growth. We are committed to fostering a culture of collaboration, creativity, and excellence.
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