Strategic Business Insights Lead

2 weeks ago

Hyderabad, Telangana, India Storable India Full time

Job Overview

We are seeking an experienced and analytical Senior Business Analyst to support our Digital Marketing team.

About the Role

This role will be crucial in developing and implementing comprehensive marketing measurement frameworks, analyzing campaign and website performance, and providing data-driven insights to optimize our digital marketing efforts across thousands of websites.

Key Responsibilities:

  • Design, implement, and maintain a robust marketing measurement framework that accurately captures performance across all digital marketing channels and campaigns.
  • Collect, analyze, and interpret data from multiple sources to measure the performance of digital marketing campaigns (SEO, PPC, social media, email, etc. ) and website conversion funnels.
  • Establish and monitor key performance indicators (KPIs) for individual websites and global benchmarks.
  • Create and maintain dashboards and reports using Looker Studio to visualize data and communicate insights effectively.
  • Develop and manage comprehensive reporting systems for both internal stakeholders and customers, ensuring timely delivery of actionable insights and performance metrics.
  • Collaborate closely with the Digital Marketing Manager, SEO Specialist, and PPC Specialist in India, as well as the Digital Marketing Team in the USA, to provide data-driven recommendations for campaign optimization and ensure alignment of analytics efforts across global teams.
  • Troubleshoot Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementations to improve and optimize data collection and reporting accuracy, ensuring that tracking mechanisms are functioning correctly and capturing the intended data.
  • Implement and manage tracking solutions using Google Tag Manager to ensure accurate data collection across all digital properties.
  • Conduct in-depth analysis of user behavior using tools like Microsoft Clarity to identify areas for improvement in user experience and conversion rates.
  • Develop and maintain documentation for analytics processes, data collection methods, and reporting procedures.
  • Stay up-to-date with the latest trends and best practices in digital analytics and marketing measurement.
  • Identify opportunities for process improvement and automation to enhance efficiency and scalability of analytics operations.
  • Provide training and support to team members on analytics tools and best practices.
  • Assist in the development of data-driven strategies to improve overall marketing performance and ROI.

Requirements

To succeed in this role, you should have:

  • Bachelor's degree in Business Analytics, Statistics, Marketing, or a related field; Master's degree is a plus.
  • Minimum of 5 years of experience in digital analytics, preferably in a marketing or e-commerce environment.
  • Expert-level proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio.
  • Strong experience with Microsoft Clarity and other user behavior analysis tools.
  • Advanced knowledge of statistical analysis and data visualization techniques.
  • Proficiency in SQL and experience with big data platforms.
  • Excellent problem-solving skills and attention to detail.
  • Strong communication skills with the ability to present complex data in a clear, concise manner.
  • Experience in setting up and managing analytics for large-scale, multi-website environments.
  • Familiarity with SEO and PPC concepts and metrics.
  • Knowledge of A/B testing and conversion rate optimization techniques.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Google Analytics and Google Tag Manager certifications are highly desirable.
  • Experience with other BI tools (Tableau, PowerBI) a plus.

What We Offer

As a Strategic Business Insights Lead, you will have the opportunity to work with a talented team of professionals in the Digital Marketing industry, driving business growth through data-driven decision making. You will receive competitive compensation and benefits package, including salary, bonuses, health insurance, and paid time off.

Salary Range: ₹40,00,000 - ₹80,00,000 per annum.

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