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Digital Engagement Expert
2 weeks ago
We are looking for a skilled Email Marketing Specialist to enhance our engagement with our growing community, particularly those who've taken pledges through our campaigns.
Key Responsibilities:- Manage and maintain three websites - update content, publish blogs, events, and multimedia, and introduce new features as needed
- Handle web hosting and domain management for existing and new projects
- Improve SEO rankings through regular audits, keyword optimization, and analytics tracking
- Ensure websites remain fast, user-friendly, and aligned with brand guidelines
- Manage Google Workspace across all domains (email setup, permissions, troubleshooting)
- Design, build, and execute campaigns via email marketing platforms
- Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups)
- Draft and edit subject lines, preview text, and body copy in collaboration with content leads
- Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates
- Segment lists by interest, behavior, and engagement to ensure targeted outreach
- Maintain clean, updated supporter databases
- Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters
- Translate data insights into recommendations for improved engagement
- Ensure compliance with email regulations (GDPR, CAN-SPAM)
- Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices
- Work with technical consultants when advanced troubleshooting or integrations are needed
- Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys)
- Support integration of email into multi-channel campaigns (social, WhatsApp, website, events)
- Collaborate with communications and campaign teams to ensure consistency across all touchpoints
- Upto 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns
- Demonstrated experience in website management, SEO optimization, and Google Workspace administration
- Proficiency with email marketing tools
- Strong grasp of segmentation, automation, analytics, and deliverability best practices
- Ability to draft clear, compelling copy in collaboration with content creators
- Familiarity with Google Analytics and UTM tracking for conversions
- Knowledge of compliance standards and data privacy regulations
- Strong organizational skills, ability to work independently, and comfort with remote collaboration
