AI Product Marketing Strategist
3 days ago
We are seeking a seasoned AI Product Marketing Strategist to spearhead our marketing efforts in the North American market. As a pivotal member of our expanding AI business team, you will be at the forefront of shaping and communicating the value of our Conversational AI solutions.
Your primary focus will be on driving the success of our product portfolio through strategic positioning and messaging. You will collaborate closely with Sales, Marketing, Product, and Leadership teams to align go-to-market strategies with organizational goals.
Key responsibilities include:
- Developing a wide range of marketing collateral, including product guides, ebooks, whitepapers, demos, case studies, blog posts, webinars, customer presentations, use case collateral, website content, and thought leadership pieces.
- Partnering with Content, Brand, and Design professionals to create cohesive and impactful marketing initiatives.
- Leveraging your content writing skills to craft engaging narratives that resonate with our target audiences across various channels.
- Conducting thorough market research to understand customer needs, industry trends, and competitive landscape.
To succeed in this role, you should possess a strong understanding of SaaS AI business models and customer lifecycle. Exceptional written and verbal communication skills are essential, along with the ability to analyze complex data sets and translate insights into actionable strategies.
With a proven track record in product marketing within the SaaS or AI tech industry, you will have a demonstrated ability to manage multiple projects simultaneously and meet deadlines. Strong time management skills and the ability to work on multiple projects are also crucial.
Salary: $120,000 - $180,000 per year
The ideal candidate will have experience working in a high-growth startup, an action-oriented mindset with a focus on speed & results, and the ability to thrive in cross-functional collaborations and different time zones. Prior knowledge of SaaS, AI, Contact Center, and Customer Experiences is preferred.
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
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