Digital Collections Strategist

2 days ago

Vijayawada, Andhra Pradesh, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 25,00,000

About This Role:

We are seeking an experienced Digital Collections Strategist to join our team. The ideal candidate will be responsible for developing and executing digital outreach strategies to improve collections performance.

Key Responsibilities:

  • Digital Campaign Strategy
    • Design and execute multi-channel digital campaigns tailored to customer segments and delinquency stages.
    • Develop and maintain a campaign calendar aligned with business priorities and regulatory guidelines.
    • Collaborate with internal teams to align messaging, tone, and escalation protocols.
    • Utilize the campaign builder platform to configure and allocate customer segments across delinquency buckets, channels, and vendors.
    • Ensure dynamic allocation logic based on risk scores, payment behavior, and campaign responsiveness.
    • Continuously monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.
  • Vendor Management
    • Manage digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems.
    • Track vendor KPIs such as engagement rate, PTP conversion, and recovery performance.
    • Conduct regular reviews, audits, and innovation pilots with vendor partners.
  • Analytics & Optimization
    • Leverage campaign analytics to monitor performance and identify improvement opportunities.
    • Use A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies.
    • Maintain structured MIS to track campaign outcomes and support decision-making.
  • Compliance & Documentation
    • Prepare and maintain documentation for compliance audits and Operational Risk Management (ORM).
    • Ensure all campaigns and vendor activities adhere to RBI guidelines, data privacy norms, and internal policies.
    • Collaborate with legal and compliance teams to update SOPs and risk control matrices.

Qualifications & Skills:

Education:

  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.

Experience:

  • 5–10 years in digital marketing, collections strategy, or campaign management.
  • Experience in financial services, NBFCs, or fintech preferred.

Technical Skills:

  • Proficiency in campaign platforms (e.g., Twilio, FICO CCS, Genesys), SQL, and visualization tools (Power BI/Tableau).
  • Familiarity with CRM systems, CFRs, and data integration workflows.
  • Understanding of compliance frameworks and ORM documentation.

Soft Skills:

  • Strong analytical and problem-solving abilities.
  • Excellent communication and stakeholder management.
  • Ability to work in a fast-paced, cross-functional environment.

What We Offer:

We offer a competitive salary and benefits package, along with opportunities for career growth and professional development.

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