Data Driven Decision Maker

2 weeks ago


Gurgaon, Haryana, India beBeeMarketing Full time US$ 5,00,000 - US$ 8,00,000

As a key member of our US Consumer Marketing analytics & Investment Services team, you will be responsible for driving acquisition growth & deepening engagement with cardmembers by delivering the most relevant content to the right consumer through their preferred channel(s) of choice. Your role will involve using analytics to further business goals and drive improvements in generating data-driven actionable strategies to enable business growth initiatives.

This is an exciting opportunity for someone to understand the evolving consumer card marketing business. You will focus on strategy around life-time value assessment across acquisition channels and capabilities. The team works in close collaboration with Product, Marketing, Finance and other partners across BUs.

The incumbent will work towards creating and owning best-in-class framework to evaluate & rationalize consumer profitability in prospecting ecosystem which will be foundational to enhance our targeting strategies and funding decisions while accomplishing our revenue efficiency goals. This role requires candidates with analytical bent of mind and exceptional quantitative and problem-solving skills.

Key Responsibilities:

  • Perform in-depth data analysis to understand acquisition & customer dynamics and derive actionable insights to drive revenue for US consumer business.
  • Develop deep understanding of consumer profitability (Life-Time Value) and acquisition landscape.
  • Identify opportunities to enhance accuracy of Customer Life-Time value and implement solutions
  • Evaluate impact on business of different strategies/initiatives and generate insights and recommendations.
  • Closely monitor behavioral performance of acquisitions/customer channels and identify driving factors behind ROI and efficiency trends.
  • Collaborate with Marketing, Finance and Product teams to plan and prioritize various initiatives.
  • Continuously broaden and strengthen knowledge of analytical methods and tools to further evolve our analytical practices.
  • Centralize and standardize Consumer Economics practice maximizing synergies across the broader acquisition team.
Minimum Qualifications:

- Degree in engineering, mathematics, statistics or finance combined with a master's or other secondary professional qualification from top-tier institutes.

- 0 to 2 years of relevant analytics experience.

- Strong analytical and problem-solving skills. Ability to be proactive, think quickly and make critical decisions regarding high-visibility deliverables with tight timelines.

- Strong ability to drive results self-starter.

- Strong interpersonal, written and verbal communication skills.

- Experience in programming languages like Big Query, Hive, SQL, SAS, Python etc.

- Proficient in MS Office especially excel and PowerPoint.

Benefits

Our company offers competitive base salaries, bonus incentives, support for financial well-being and retirement, comprehensive medical, dental, vision, life insurance, and disability benefits, flexible working model with hybrid, onsite or virtual arrangements depending on role and business need, generous paid parental leave policies, free access to global on-site wellness centers staffed with nurses and doctors, free and confidential counseling support through our Healthy Minds program, career development and training opportunities.

Why Choose Us

We are an equal opportunity employer and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with our company is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.



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