User Retention Specialist

2 weeks ago

Ajmer, Rajasthan, India beBeeRetention Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Job Summary

We are seeking a skilled professional to prevent user churn and reactivate lapsed listeners through proactive, data-driven strategies.

About the Role

This is a challenging opportunity for an innovative problem-solver who can think creatively and develop industry-leading retention strategies. The ideal candidate will have experience in churn management, user reactivation, or save strategies within a B2C subscription or mobile app business.

Main Responsibilities
  • At-Risk User Intervention (Churn Prevention)
    • Identify Churn Signals: Collaborate with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
    • Design & Launch Save Campaigns: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior. Your goal is to re-engage them before they hit the cancel button.
  • Lapsed User Reactivation (Win-Back Strategy)
    • Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
    • Craft Irresistible Win-Back Hooks: Go beyond generic discounts. You'll test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
  • Analytics & Cross-Functional Collaboration
    • Measure What Matters: Own and report on key performance indicators (KPIs) such as Churn Rate, Save Rate, Reactivation Rate, and ROI of your campaigns, translating performance data into actionable insights for stakeholders.
    • Be the Voice of Churn to Product: Act as the key feedback loop to the Product and Content teams. Provide them with clear data and qualitative insights on why users are leaving, helping them prioritize roadmap features that address core churn drivers.
Required Skills and Qualifications
  • 4-7 years of focused experience in churn management, user reactivation, or save strategies, ideally within a B2C subscription or mobile app business.
  • Innovative Problem-Solver: You don't just follow the standard churn playbook. You think creatively, challenge assumptions, and are excited by the opportunity to build industry-leading retention strategies.
  • Hands-On Campaign Execution: You have direct experience building, launching, and optimizing campaigns using marketing automation platforms.
  • Analytically Sharp: You are fluent in digging through data to find opportunities. This requires strong proficiency with SQL for independent analysis and experience with product analytics tools.
  • An Experimenter's Mindset: You think in terms of hypothesis, test, and result. You're skilled at designing and interpreting A/B tests to get clear, actionable answers.
Benefits

A genuine interest in music and audio will give you an edge in crafting resonant and effective campaigns. We are committed to providing our employees with a dynamic work environment, opportunities for growth, and a competitive compensation package.

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