
Customer Journey Specialist
4 days ago
Key Role:
As a Lifecycle Marketing Manager, you will be instrumental in maximizing conversion across the customer journey by designing and optimizing nurture, email, and lifecycle campaigns. Your goal will be to move leads from MQL to SQL to Opportunity to Closed Won.
Core Responsibilities:
Nurture & Email Campaigns
- Develop lead nurture programs across email and automated workflows.
- Create tailored nurture tracks for different personas (mid-market vs enterprise).
Lifecycle & Retargeting
- Design and execute paid retargeting campaigns to re-engage prospects.
- Align nurture + ad campaigns with Demand Gen sequencing.
Content & Campaign Integration
- Collaborate with Content Marketing Manager to deliver nurture assets (reports, case studies, videos).
- E nsure lifecycle flows align with ABM and outbound campaigns.
Database & Funnel Optimization
- Manage lead segmentation, scoring models, and engagement triggers.
- Run experiments to optimize conversion at each stage of the funnel.
Analytics & Reporting
- Provide insights on lead quality, conversion rates, and CAC efficiency.
- Report on funnel conversion health to leadership.
Key Performance Indicators:
- MQL to SQL conversion rate.
- SQL to Meeting conversion rate.
- Engagement metrics on nurture campaigns (open rates, CTR, pipeline touched).
- CAC payback period improvement.
Essential Background:
- 4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity).
- Strong analytical mindset with campaign ops experience.
- B2B SaaS or demand gen-heavy environment background.
- Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.) is a plus.
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