Marketing Operations Specialist

2 days ago


Delhi, Delhi, India El Basico Full time

About El Basico: A modern skincare brand that combines simplicity and effectiveness to create high-quality, convenience-based products tailored for the dynamic lifestyles of urban dwellers. Embracing minimalism with maximum impact, El Basico redefines effortless skincare for the modern individual.

Key Responsibilities

Campaign Management: Plan, execute, and optimize performance marketing campaigns on Meta Ads and Google Ads. Manage WhatsApp and email marketing campaigns have been removed.

Social Media & Influencer Marketing: Develop content calendars and execute social media strategies. Build and maintain influencer relationships for impactful campaigns.

Branding & Customer Engagement: Support personal branding efforts for key stakeholders. Enhance customer retention and lifetime value strategies.

Analytics & Optimization: Track campaign performance using tools like Google Analytics and Shopify Analytics. Conduct competitor analysis to identify growth opportunities.

Operations & Reporting: Prepare detailed reports in MS Excel on campaign performance and metrics.

We're seeking a highly skilled Marketing Operations Specialist who will be responsible for planning, executing, and optimizing our performance marketing campaigns on Meta Ads and Google Ads. This role requires strong analytical skills and advanced MS Excel proficiency, as well as the ability to collaborate effectively in a fast-paced environment.

Qualifications

Experience: 3–5 years in digital marketing, social media, or e-commerce roles, preferably with consumer brands.

Skills & Mindset: Strong analytical skills and advanced MS Excel proficiency. Creative, organized, and adept at problem-solving. Collaborative team player in a fast-paced environment.

The successful candidate will have a competitive salary, performance incentives, and flexible work options. You will own impactful projects in a dynamic startup environment and contribute to redefining skincare for the modern lifestyle.



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