Digital Marketing Operations Specialist

2 days ago


Delhi, Delhi, India PriceEasy AI Full time
About the Role:
PriceEasy AI is seeking a highly skilled Digital Marketing Operations Specialist to join our team. This individual will ensure that our email campaigns perform optimally and maintain the health of our email-sending infrastructure to avoid spam issues.

The ideal candidate must have hands-on experience with tools like Everest by Validity, HubSpot, and other email and domain management platforms, along with a deep understanding of email authentication protocols like DMARC, DKIM, and SPF.

This role involves monitoring and maintaining the health of our domain to ensure email deliverability, implementing and troubleshooting email authentication protocols, analyzing blacklists, spam complaints, and bounce rates to proactively resolve issues, and using tools like Everest by Validity, Mx Toolbox, and Google Postmaster Tools to monitor domain performance.

We are looking for someone with 3+ years of experience managing email campaigns and domain health, proven expertise in tools like HubSpot, Everest by Validity, and other deliverability platforms, and strong analytical and problem-solving skills. The successful candidate will be part of a dynamic and innovative team driving impactful email marketing strategies, work in a collaborative environment with opportunities for skill enhancement, and enjoy competitive salary and growth opportunities.

In this role, you will create, manage, and monitor email campaigns on HubSpot to maximize open rates and click-through rates, ensure all campaigns meet technical and deliverability standards, develop strategies to reduce spam and improve email placement in the inbox, leverage tools like C-list, Validity, Everest, and others to manage email performance and deliverability, analyze campaign data to identify trends and implement improvements, optimize email templates for technical compatibility, track and report metrics such as open rates, bounce rates, click-through rates, and spam complaints, provide actionable insights to improve campaign quality and engagement, and develop comprehensive reports on domain health and email campaign performance.

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