Pipeline Growth Strategist
1 week ago
This role is focused on leading the strategy and execution of multi-channel demand engines, developing scalable pipelines, and driving measurable results.
A deep understanding of regulated industries such as Life Sciences is highly valued, with complex buying cycles to navigate.
Key responsibilities include:
- Developing an end-to-end demand generation pipeline, encompassing strategy, planning, execution, performance analysis, and optimization.
- Creating a sustainable demand generation engine that incorporates inbound and outbound tactics, product-led growth, and ABM motions.
- Analyzing and optimizing KPIs like CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
Key qualifications for success:
- 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
- Experience as a player-coach, adept at both strategic leadership and tactical execution.
- Proven expertise with generative AI tools in marketing contexts.
- Demonstrated success driving pipeline and exceeding KPI-based goals.
- Strong command of funnel optimization and multi-channel campaign strategy.
- Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
About us:
We empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement—while protecting their people, products, suppliers, and brands. We thrive on innovation, collaboration, and impact.
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