Digital Lead Generator and Email Specialist

2 days ago

Hyderabad, Telangana, India beBeemarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title:

Marketing Executive – Lead Generation & Email Marketing

About the Role:

We are seeking a creative, analytical, and results-driven Marketing Executive who will focus on lead generation and email marketing campaigns to drive business growth.

  • Develop and execute lead generation strategies using digital channels, social media platforms, and email campaigns.
  • Research and identify potential prospects using LinkedIn Sales Navigator, Premium pages, and industry-specific groups, ensuring high-quality lead generation.
  • Build, manage, and optimize LinkedIn Premium pages for brand positioning, engagement, and lead nurturing.

Key Responsibilities:

  • Plan and execute LinkedIn advertising campaigns (sponsored posts, InMail, lead gen forms, and display ads) to drive targeted traffic and conversions.
  • Continuously monitor, analyze, and optimize ad performance (CTR, CPC, conversions, ROI) using LinkedIn Campaign Manager.
  • Create, segment, and maintain email marketing lists to support personalized campaigns.
  • Design and implement email campaigns, templates, and automated workflows aligned with marketing objectives.

Requirements:

  • Strong communication skills.
  • Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 1-2 years of experience only in lead generation and email marketing, preferably in the IT or SaaS domain.

PREFERRED QUALIFICATIONS:

  • Experience in B2B IT products, solutions, or services marketing
  • Knowledge of marketing automation platforms and drip campaign workflows.
  • Ability to run A/B testing and optimize campaigns for conversions.

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