Digital Campaign Specialist
3 weeks ago
About Alphanso
We are a Boston-based fintech firm empowering investors with personalized investment recommendations, strategic portfolio tactics, and robust risk management solutions.
Our scalable platform supports millions of investors across the United States with data-driven insights and tools.
Leveraging advanced machine learning, we provide innovative solutions for investors to achieve their financial goals.
Responsibilities:
- Campaign Strategy and Execution: Develop and manage Google Ads campaigns focusing on PPC, conversion tracking, and maximizing Return on Ad Spend (ROAS).
- Optimization and Analysis: Conduct thorough analyses to refine ad performance, applying tactics like PMAX, demand-gen, and YouTube advertising.
- Audience Targeting and Segmentation: Employ advanced targeting strategies, including remarketing, lookalike audiences, and demographic segmentation to drive conversions.
- Cross-Channel Knowledge: Experience with Meta and Reddit ads is preferred.
- Insightful Reporting: Use conversion tracking tools to analyze campaign value, providing actionable insights that improve traffic and sales outcomes.
- Budget Management: Optimize ad spend across multiple campaigns, ensuring cost-efficiency while driving maximum reach and conversions.
- Landing Page Optimization: Collaborate with content and design teams to test and improve landing page effectiveness to maximize campaign ROI.
Estimated Salary Range: $80,000 - $110,000 per annum
Requirements:
- 2+ years of hands-on experience in PPC, Google Ads, and conversion-optimized digital campaigns.
- Proficient in using Google Analytics, Google Tag Manager, and conversion tracking tools.
- Strong knowledge of key ad formats, metrics, and platforms, including PMAX, demand-gen, YouTube, and remarketing techniques.
- Experience with A/B testing, creative ad copywriting, and adapting ad strategies based on performance data.
- Familiarity with SEO fundamentals and content marketing alignment is a plus.
- Highly organized with excellent time-management skills and a data-driven mindset.
Perks:
- Competitive compensation package with performance-based bonuses.
- Equity and incentives for high performers.
- Continuing education, growth opportunities, and mentorship from industry experts.
- Collaborative environment with a commitment to professional growth.
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