Digital Campaign Specialist

3 weeks ago


Gurgaon, Haryana, India Alphanso Full time

About Alphanso

We are a Boston-based fintech firm empowering investors with personalized investment recommendations, strategic portfolio tactics, and robust risk management solutions.

Our scalable platform supports millions of investors across the United States with data-driven insights and tools.

Leveraging advanced machine learning, we provide innovative solutions for investors to achieve their financial goals.

Responsibilities:

  • Campaign Strategy and Execution: Develop and manage Google Ads campaigns focusing on PPC, conversion tracking, and maximizing Return on Ad Spend (ROAS).
  • Optimization and Analysis: Conduct thorough analyses to refine ad performance, applying tactics like PMAX, demand-gen, and YouTube advertising.
  • Audience Targeting and Segmentation: Employ advanced targeting strategies, including remarketing, lookalike audiences, and demographic segmentation to drive conversions.
  • Cross-Channel Knowledge: Experience with Meta and Reddit ads is preferred.
  • Insightful Reporting: Use conversion tracking tools to analyze campaign value, providing actionable insights that improve traffic and sales outcomes.
  • Budget Management: Optimize ad spend across multiple campaigns, ensuring cost-efficiency while driving maximum reach and conversions.
  • Landing Page Optimization: Collaborate with content and design teams to test and improve landing page effectiveness to maximize campaign ROI.

Estimated Salary Range: $80,000 - $110,000 per annum

Requirements:

  • 2+ years of hands-on experience in PPC, Google Ads, and conversion-optimized digital campaigns.
  • Proficient in using Google Analytics, Google Tag Manager, and conversion tracking tools.
  • Strong knowledge of key ad formats, metrics, and platforms, including PMAX, demand-gen, YouTube, and remarketing techniques.
  • Experience with A/B testing, creative ad copywriting, and adapting ad strategies based on performance data.
  • Familiarity with SEO fundamentals and content marketing alignment is a plus.
  • Highly organized with excellent time-management skills and a data-driven mindset.

Perks:

  • Competitive compensation package with performance-based bonuses.
  • Equity and incentives for high performers.
  • Continuing education, growth opportunities, and mentorship from industry experts.
  • Collaborative environment with a commitment to professional growth.


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