Brand Leadership Role

6 days ago


Mumbai, Maharashtra, India IIFL Finance Full time

Job Title: Brand Leadership Role

About IIFL Finance: We are a leading financial services company, committed to delivering innovative solutions to our customers.

Salary: ₹ 50 Lakhs - ₹ 70 Lakhs per annum

Job Description:

We are seeking an experienced Brand Executive to join our team. The successful candidate will be responsible for developing and implementing comprehensive brand strategies that promote our image and values.

The ideal candidate will have experience in brand management, marketing or related fields, preferably in the financial services industry. A bachelor's degree in marketing or a related field is essential, with a post-graduate degree being a plus.

Key Responsibilities:

  • Develop and implement brand strategies that align with our overall marketing objectives
  • Collaborate with internal stakeholders to create impactful marketing campaigns
  • Oversee the maintenance and consistency of our brand identity across all marketing materials
  • Conduct market research and competitor analysis to gain insights into consumer preferences
  • Leverage digital marketing platforms to increase brand awareness and engagement

Requirements:

  • Educational Background: Bachelor's degree in Marketing or a related field. A post-graduate degree in marketing is a plus.
  • Experience: 5-10 years of experience in brand management, marketing or related fields, preferably in the financial services industry.
  • Creative Skills: Ability to think creatively and develop innovative ideas for brand promotions and marketing campaigns.
  • Communication: Excellent written and verbal communication skills to effectively convey brand messages.
  • Digital Proficiency: Familiarity with digital marketing platforms and social media.
  • Team Player: Ability to work collaboratively within a team environment and manage multiple projects.


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