Digital Brand Lead

4 weeks ago


Mumbai, Maharashtra, India Purplle Full time
About Purplle

Purplle is a leading e-beauty destination in India, catering to the needs of over 7 million monthly active users. With an impressive portfolio of 1000+ brands and 60,000 products, we are poised to revolutionize the beauty industry.

Our investors include renowned names such as Kedaara, Premji Invest, Sequoia Capital India, Goldman Sachs, Verlinvest, Blume Ventures, JSW Ventures, and Paramark Ventures.

Job Summary

We are seeking a highly motivated Digital Brand Lead to drive the growth of our private brands. As a key member of our team, you will be responsible for developing impactful campaigns and communication strategies for various launches.

Your primary focus will be on driving the Brand P&L for private brands, working closely with sales teams to achieve business growth through various channels.

A successful candidate will have:

  • Top Tier B school MBA
  • Experience in working on new products and developing consumer concepts
  • Proven track record in communication development and building campaigns
  • Strong media planning skills, including digital media expertise
  • Consumer-oriented approach and ability to mine insights for differentiated concepts
Key Responsibilities

As a Digital Brand Lead, your key responsibilities will include:

  • Developing and executing campaigns that drive brand growth and revenue
  • Working closely with cross-functional teams to ensure seamless execution
  • Conducting market research and analysis to inform branding strategies
  • Maintaining a deep understanding of consumer trends and behaviors
  • Collaborating with sales teams to drive business growth through various channels
Compensation and Benefits

We offer a competitive salary of ₹15-20 lakhs per annum, commensurate with experience. Additionally, you can expect a range of benefits, including health insurance, retirement plan, and opportunities for professional growth.



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