Chief Digital Asset Strategist

2 weeks ago

Kanpur, Uttar Pradesh, India beBeeFrontend Full time ₹ 18,00,000 - ₹ 25,00,000
Website Product ManagerOverview

We are seeking a skilled Website Product Manager to oversee the look, feel, and performance of our website.

Key Responsibilities
  • Define and own the website frontend roadmap aligned with business goals.
  • Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices.
  • Partner with tech/design teams to deliver fast, responsive, and user-friendly pages.
  • Manage and oversee all website content updates banners, landing pages, product launches, and campaign rollouts.
  • Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
  • Own the content calendar to ensure timely execution of campaigns.
  • Conceptualize and launch new website features to enhance engagement improved CLP sorting, dynamic landing pages, interactive modules.
  • Drive personalization initiatives custom user journeys, product recommendations, homepage variations.
  • Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
  • Track outcomes of experiments and scale successful initiatives.
  • Monitor website KPIs load speed, CTR, bounce rate, session time, conversion rate.
  • Build performance dashboards and deliver actionable insights to leadership.
  • Continuously improve frontend performance and user experience based on data and testing outcomes.
  • Work with marketing, merchandising, and product teams to align website initiatives with business objectives.
  • Collaborate with engineering and design teams to prioritize frontend features and improvements.
  • Act as the voice of the user, ensuring customer-centric thinking in all website decisions.
Metrics of Success
  • Website performance improvement in speed and responsiveness.
  • Campaign execution 100% on-time rollout of content and creative updates.
  • Engagement uplift Increase CTR and session duration through new features and personalization.
  • Conversion impact Measurable uplift in CVR via A/B testing and UX improvements.
  • Experimentation cadence At least 2 experiments per month with documented learnings.

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