User Acquisition Professional

7 days ago

Mysore, Karnataka, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,51,00,000
Mobile Growth Strategist

We are seeking a highly skilled Mobile Growth Strategist to join our growth team.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:

Technical & Execution
  • Plan, launch, and optimize user acquisition campaigns across major ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
Analytical & Reporting
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
  • Build dashboards and performance reports in tools such as Looker Studio or equivalent.
  • Apply predictive modeling and early KPIs to forecast long-term user value.
Strategic
  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
  • Contribute to scaling strategies.
Creative
  • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
  • Design and run creative test campaigns with structured methodologies.
  • Analyze creative performance using key metrics and translate findings into actionable insights.
  • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.

Qualifications:

  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms.
  • Strong working knowledge of MMPs including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools.
  • Strong analytical, mathematical, and problem-solving skills.

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