Digital Marketing Expert

5 days ago

Amritsar, Punjab, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Job Opportunity

We are seeking a seasoned Digital Marketing Professional to drive success in our digital campaigns.

The ideal candidate will possess a strong understanding of marketing automation, AI-driven tools, and data-driven decision-making.

This role requires someone who can efficiently manage multiple projects, prioritize tasks, and deliver measurable results in a fast-paced environment.

  • Develop and implement comprehensive digital marketing strategies across various channels (SEO, SEM, social media, email marketing, etc.) to achieve business objectives.
  • Stay updated on industry trends, best practices, tools, and emerging technologies to ensure competitive advantage.
  • Plan, execute, and optimize multi-channel digital campaigns, ensuring alignment with brand objectives and KPIs.
  • Track and report on campaign performance, delivering actionable insights for improvement.
  • Responsible for creating engaging, high-quality content tailored to target audiences.
  • Collaborate with design and content teams to produce visually appealing and impactful campaigns.
  • Leverage marketing automation platforms and AI-driven tools to enhance productivity, targeting, and personalization.
  • Identify opportunities to streamline workflows and improve campaign efficiency using technology.
  • Optimize website content and performance to improve search engine rankings and organic traffic.
  • Manage PPC campaigns, analyze performance data, and implement strategies to maximize ROI.
  • Develop and execute social media strategies to increase brand visibility and engagement.
  • Monitor trends, audience behavior, and platform updates to refine social media efforts.
  • Utilize analytics tools to measure campaign effectiveness and provide data-driven recommendations.
  • Create detailed performance reports highlighting successes, areas for improvement, and next steps.
  • Work closely with cross-functional teams to ensure seamless execution of marketing initiatives.

Required Skills & Qualifications

  • Bachelor's/Master's degree in Marketing, Communications, or a related field.
  • 3+ years of hands-on experience in digital marketing roles.
  • Proficiency in tools such as Google Analytics, Google Ads, HubSpot, SEMrush, Hootsuite, Canva, and AI tools.
  • Strong understanding of SEO, SEM, social media, and content marketing strategies.
  • Experience/knowledge of design tools, visual elements, and brand kit.
  • Experience with marketing automation tools like Apollo, Mailchimp, or similar platforms.
  • Excellent analytical skills with a knack for interpreting data and translating it into actionable strategies.
  • Strong multitasking abilities and project management skills to handle multiple campaigns simultaneously.
  • Exceptional communication and interpersonal skills, with a collaborative mindset.
  • Creative thinker who can adapt quickly to changing priorities and requirements.

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