App Marketing Lead

4 days ago

Delhi, Delhi, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

We are seeking a highly skilled Digital Marketing Strategist to join our team. The ideal candidate will have a deep understanding of digital marketing channels, tools, and trends.

Job Description:

  • We are looking for a talented professional who can drive user acquisition, engagement, and retention for our applications.
  • The successful candidate will be responsible for developing and executing app marketing strategies, including planning and implementing campaigns to drive user acquisition, engagement, and retention.
  • Performance marketing skills are essential, as the candidate will need to manage performance marketing campaigns across multiple channels such as Google Ads, Facebook Ads, and other relevant platforms.
  • The ideal candidate will also have strong analytical skills, monitoring and analyzing app performance metrics (installs, active users, churn rate, etc.) to provide actionable insights and recommendations.
  • User engagement and retention is crucial, the candidate will collaborate with product and content teams to create engaging in-app content and push notifications.
  • Campaign management is also a key aspect of the role, overseeing and optimizing end-to-end campaign performance, including creative development, A/B testing, budget management, and ROI analysis.

Qualifications:

  • Education: Any Graduate/ PG: Any Postgraduate
  • Experience: Minimum of 4 years of experience in digital marketing with a strong focus on app marketing in the financial services or related industry.
  • Skills: Strong knowledge of mobile marketing channels, tools, and trends. Proficiency in performance marketing and analytics platforms.

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