Strategic Card Product Manager

2 days ago

Bharatpur, Rajasthan, India beBeeDevelopment Full time ₹ 18,00,000 - ₹ 21,10,000
Senior Product Development Lead

Role Details - This role involves overseeing the development of debit cards products propositions and new initiatives for revenue maximization and cost optimization. These include building customer-centric value propositions, streamlining end-to-end onboarding experiences, tracking product-wise spends, activation, retention, and attrition metrics, and leading focused campaigns. The role also entails conceptualizing targeted interventions using big data and artificial intelligence.

As a Senior Product Development Lead Debit Card, we expect the following:

  • Desired Experience-A minimum of 6+ years of solid product management experience (including P/L management) in consumer-facing products preferably in card product management in leading banks.
  • Product Strategy – Ability to prioritize customers and construct a product roadmap for both existing and new product launches, securing buy-in from a larger team and directing a team toward a common roadmap.
  • End-to-End Delivery – From creating PRDs & BRDs, with usage scenarios, user stories, feature specifications, making product and phasing design decisions, creating GTMs, analyzing post-launch metrics, and continuous iteration, making trade-off decisions.
  • Data-Oriented Approach – A keen eye for numbers and the ability to derive insights and product decisions based on numbers. Ability to handle ambiguous situations where limited information is available.
  • Stakeholder Management – Ability to work effectively across both internal and external industry leaders, negotiating complex topics, resolving conflicts, and leading various channels for delivery and experience.
  • Long-Term Vision – Ability to construct a vision basis long-term customer and business needs and strong oral/written communication skills to articulate the same in a compelling manner.
  • Partnerships- Source and Manage alliances (Merchants, Card networks, Fintechs) for offerings to be made available on the Debit card product suite.
  • Understand the solutioning and internal system architecture and build user journeys (offline and digital) and product features for offerings with focus on solving pain points with detailed customer validation.
  • Manage Product marketing of the live product via Push, email & SMS and owned and paid media.
  • Working knowledge of SQL, databases (MS Access) along with MS office for day-to-day analysis and tracking.

Work Experience Requirements

Person should have 7-15 years of experience of Cards product management with a leading cards business/consumer bank & an understanding of competitive frameworks & regulatory guidelines Experience in payments products/card products are product manager with a bank, wallet company, NBFC, Payment processor, payment consultant, etc is a plus

Education Essential requirement: Full-time Masters Degree from Tier 1 B-School (Majoring in Finance/Marketing/Management/Business Administration)

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