Performance Marketing Expert

6 hours ago

Gurgaon, Haryana, India beBeePerformanceMarketingExpert Full time ₹ 8,00,000 - ₹ 12,00,000

About Us

">Job Description:

AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses grow their revenues via WhatsApp.

We enable 100,000+ Businesses with WhatsApp Engagement & Marketing.

Ours is a High Impact mission-driven and Growth Stage Startup backed by investors.">

The Role:

We are looking for a Performance Marketing Expert who thrives in a fast-paced environment and is obsessed with ROI.

You will play a key role in planning, executing, and optimizing performance-driven campaigns across digital channels.

Your work will directly impact our lead generation, customer acquisition, and revenue growth efforts.

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Key Responsibilities:

- Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.

- Own the end-to-end performance of campaigns from strategy to optimization, with a strong focus on ROI and KPIs.

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Campaign Management & Optimization:

- Set up and continuously optimize paid ads including audience targeting, keyword planning, ad copywriting, A/B testing, and creative experimentation.

- Utilize a combination of SEO/SEM, email marketing, display ads, and social media to drive quality traffic and conversions.

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Landing Page Design & Optimization:

- Build and manage full-funnel marketing journeys from first click to conversion.

- Design, test, and iterate high-converting landing pages using no-code tools like Unbounce, Webflow, and Swipe Pages.

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Data Analysis & Reporting:

- Analyze campaign performance using tools like Google Analytics, Hotjar, and CRO platforms to derive actionable insights.

- Generate weekly/monthly reports and performance dashboards to track CAC, CTR, CPL, and conversion rates.

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Collaboration & Communication:

- Work closely with design, content, product, and external agencies to develop and execute integrated marketing campaigns.

- Share market and audience insights to enhance creative and product messaging.

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Staying Ahead of Trends:

- Stay up-to-date with the latest performance marketing trends, platform updates, algorithm changes, and tools to keep campaigns ahead of the curve.

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Requirements:

- Experience: 2+ years of hands-on experience managing paid campaigns across Google Ads, Facebook Ads, and LinkedIn.

- Budget Management: Proven track record of running campaigns with budgets of $1L+.

- Copywriting: Strong command over ad copywriting and messaging that converts.

- Landing Page Expertise: Minimum 2 years of experience building and optimizing landing pages via no-code tools like Unbounce, Webflow, or Swipe Pages.

- SEO/SEM & Display: Working knowledge of email marketing, SEO strategies, and display advertising.

- Analytics: Strong analytical mindset with proficiency in Google Analytics, Hotjar, and conversion tracking tools.

- Testing: Experience with A/B testing, multivariate testing, and funnel optimization.

- Customer Journey: Deep understanding of digital buyer journeys, attribution, and conversion psychology.

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We Offer:

- A high-impact role in a fast-growing startup.

- Ownership of multi-channel performance marketing efforts.

- Competitive compensation + performance-based bonuses.

- A culture that encourages creativity, data-driven decision making, and fast execution.

- Learning opportunities and direct exposure to marketing strategies that scale.

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If you're performance-obsessed, data-driven, and passionate about scaling campaigns that deliver measurable business impact we'd love to hear from you.

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