
Digital User Growth Manager
20 hours ago
Job Role:
User Acquisition Specialist- Develop and execute campaign strategies across Meta, Google Adwords, and Apple Search Ads to drive user acquisition.
- Create and manage new campaigns, optimize existing ones for maximum ROI.
- Build a robust content library by uploading high-quality creative assets.
- Design and communicate performance reports to stakeholders.
- Analyze campaign metrics based on key performance indicators (KPIs) such as ROAS and LTV.
- Collaborate with the design team to develop engaging ad creatives.
- Work with engineering teams to ensure accurate attribution and reporting.
- Lead analytics and tracking implementation tasks.
- Mentor junior team members and provide guidance on campaign strategies.
- Cross-functional collaboration with marketing, creative, analytics, and product teams.
- Oversee day-to-day UA operations, ensuring timely deliverables with high quality.
- 5+ years of relevant experience in user acquisition, preferably in mobile games.
- Demonstrated leadership skills, including mentoring and guiding team members.
- Ambitious mindset with ability to adapt and scale user acquisition efforts efficiently.
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