Food Product Marketing Specialist

2 weeks ago

Pushkar, Rajasthan, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

At Dil Brands, we are seeking a skilled Marketing Executive to support our food brand's marketing efforts.

This role involves driving campaign planning, project management, and execution across digital and offline channels.

Key Responsibilities:

  • Drive execution efficiency with a strong work ethic.
  • Create and execute marketing campaigns for food products on various platforms.
  • Assist with photo shoot and video shoots for campaigns as needed.
  • Collaborate with business teams to develop promotional strategies and product positioning.
  • Identify and manage agencies and vendors for seamless campaign execution.
  • Coordinate in-store promotions, tastings, food festivals, and trade events.
  • Analyze campaign performance using tools like Google Analytics and Meta Insights.
  • Engage with food bloggers, influencers, and content creators to boost product reach.
  • Conduct market research to identify trends, pricing strategies, and consumer preferences.

Requirements:

  • Bachelor's degree in Marketing, Business, Food Technology, or a related field.
  • 6-12 months of experience in marketing, preferably in food, FMCG, events, or startups.
  • Familiarity with digital and offline marketing tools and platforms.
  • Excellent execution, timeline management, and communication skills.
  • Creative mindset with an understanding of current food and dining trends.
  • Able to multitask in a fast-paced environment.

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