Email Campaign Coordinator

2 weeks ago

Jaipur, Rajasthan, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

Email Marketing Specialist Role

Job Overview:

We are seeking an Email Marketing Specialist to execute end-to-end email campaigns, manage data extensions within Salesforce Marketing Cloud, and develop targeted audience segments.

Key Responsibilities:
  • Campaign Management: Execute daily campaign planning, create dedicated journey flows, and review/ optimize email journeys for customers acquired through paid channels.
  • Data Management: Build and manage data extensions within SFMC to create targeted audience segments, enabling personalized communications and enhancing customer engagement.
  • Performance Analysis: Monitor KPIs, generate detailed reports, conduct A/B testing, and use analytical insights to improve campaign effectiveness and drive better results.
Qualifications & Skills:
  • Proficiency in SFMC: Proficient in Salesforce Marketing Cloud for campaign management and automation.
  • Analytical Skills: Strong analytical skills for performance reporting and data-driven optimization.
  • Data Segmentation: Experience in data segmentation and audience targeting for personalized email campaigns.
  • Compliance & Regulations: Understanding of email marketing best practices, compliance, and legal regulations.
  • Communication Skills: Ability to collaborate cross-functionally and communicate effectively with various teams.

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