
Digital Campaign Coordinator
3 days ago
Overview:
As an Email Marketing Specialist, you will play a key role in developing and executing email campaigns that drive engagement and conversions.
Responsibilities:
- Campaign Development & Execution: Develop and deploy responsive HTML email templates that render well across devices and email clients.
- Execute daily email, SMS, and push notification campaigns, ensuring timely scheduling and accuracy.
- Set up A/B tests to improve open rates, click rates, and conversions.
- Ensure emails are optimized for deliverability, accessibility, and best UI/UX practices.
- Performance Analysis & Optimization: Monitor email, SMS, and push notification performance, analyzing key KPIs such as open rates, CTR, conversions, and unsubscribe rates.
- Provide actionable insights and recommendations based on campaign performance.
- Implement segmentation strategies to improve targeting and engagement.
- Work closely with the marketing team to refine messaging and content based on data trends.
Qualifications & Skills:
- 1-3 years of experience in email development, marketing automation, or a similar role.
- Strong knowledge of HTML, CSS, and email coding best practices.
- Experience with email marketing platforms like SFMC, Klaviyo, Iterable, Attentive is desirable.
- Understanding of SMS and push notification marketing.
- Proficiency in Google Analytics, UTM tracking, and performance reporting.
- Strong analytical skills to interpret data and optimize campaigns.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
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