Digital Campaign Coordinator

3 days ago


Jaipur, Rajasthan, India beBeeEmailMarketing Full time
Job Title

Overview:

As an Email Marketing Specialist, you will play a key role in developing and executing email campaigns that drive engagement and conversions.

Responsibilities:

  • Campaign Development & Execution: Develop and deploy responsive HTML email templates that render well across devices and email clients.
  • Execute daily email, SMS, and push notification campaigns, ensuring timely scheduling and accuracy.
  • Set up A/B tests to improve open rates, click rates, and conversions.
  • Ensure emails are optimized for deliverability, accessibility, and best UI/UX practices.
  • Performance Analysis & Optimization: Monitor email, SMS, and push notification performance, analyzing key KPIs such as open rates, CTR, conversions, and unsubscribe rates.
  • Provide actionable insights and recommendations based on campaign performance.
  • Implement segmentation strategies to improve targeting and engagement.
  • Work closely with the marketing team to refine messaging and content based on data trends.

Qualifications & Skills:

  • 1-3 years of experience in email development, marketing automation, or a similar role.
  • Strong knowledge of HTML, CSS, and email coding best practices.
  • Experience with email marketing platforms like SFMC, Klaviyo, Iterable, Attentive is desirable.
  • Understanding of SMS and push notification marketing.
  • Proficiency in Google Analytics, UTM tracking, and performance reporting.
  • Strong analytical skills to interpret data and optimize campaigns.
  • Ability to manage multiple campaigns simultaneously in a fast-paced environment.


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