Director of User Acquisition

3 days ago

Bengaluru, Karnataka, India beBeeGrowth Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

We are seeking a seasoned and data-driven professional to lead our growth strategy and execution.

Key Responsibilities
  • Growth Strategy & Execution: Define, own, and execute the company's overall growth strategy, focusing on market expansion, customer acquisition, and user engagement.
  • Performance Marketing: Architect and manage a high-impact performance marketing strategy, overseeing campaigns across paid social, search (SEM), and display channels to optimize ROI and drive efficient CAC.
  • Full-Funnel Optimization: Identify and prioritize key growth levers and initiatives across the entire customer journey, from awareness and acquisition to activation and retention.
  • Organic Growth: Lead our non-paid acquisition efforts, developing and executing robust SEO and content marketing strategies to increase organic reach, brand awareness, and community engagement.
  • Pricing & Monetization: Develop and test new user pricing strategies and promotional offers to drive on-platform conversions and improve unit economics.
Candidate Requirements: Qualifications/Abilities/Skills
  • Experience: 8+ years of experience in growth marketing or a similar role, with a proven track record of driving substantial, measurable growth within a B2C or consumer technology company.
  • Digital Expertise: Deep, hands-on expertise in building and scaling multi-channel marketing strategies, including proficiency in PPC, SEO, social media advertising, and app install campaigns.
  • Analytical Mindset: Exceptional analytical skills and a data-first approach. You can translate complex data, metrics, and consumer behavior trends into clear, actionable strategies and recommendations.
  • Strategic & Tactical: You are both a strategic thinker who can define long-term vision and a hands-on operator who can execute daily campaigns and optimizations.
  • Consumer-Obsessed: A deep understanding of the consumer journey and a passion for building delightful user experiences that lead to sustainable growth.
  • Communication: Excellent communication and leadership skills, with the ability to influence stakeholders and align cross-functional teams around a shared vision.

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