
Market Mix Strategist
1 day ago
Market Mix Analyst
Key Responsibilities:- Act as the primary point of contact for client engagements involving marketing mix modelling, understanding client business challenges, marketing strategy, and objectives.
- Translate analytical results into strategic recommendations for media planning and budget allocation.
- Lead the design, development, and validation of marketing mix models using econometric/statistical tools (e.g., regression models, time-series analysis).
- Analyse historical media and sales data to identify key drivers of performance.
- Provide scenario analysis and media optimisation insights to guide marketing decisions.
- Integrate marketing mix results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
Benefits:
- Develop and implement customized marketing mix models to help clients achieve their marketing objectives.
- Work closely with clients to understand their business challenges and develop tailored solutions.
- Collaborate with cross-functional teams to integrate marketing mix insights with other business strategies.
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