Market Mix Strategist

1 day ago


Tiruppur, Tamil Nadu, India beBeeAnalyst Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title:

Market Mix Analyst

Key Responsibilities:
  • Act as the primary point of contact for client engagements involving marketing mix modelling, understanding client business challenges, marketing strategy, and objectives.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the design, development, and validation of marketing mix models using econometric/statistical tools (e.g., regression models, time-series analysis).
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimisation insights to guide marketing decisions.
  • Integrate marketing mix results with other measurement approaches such as MTA, digital attribution, or brand health tracking.

Benefits:

  • Develop and implement customized marketing mix models to help clients achieve their marketing objectives.
  • Work closely with clients to understand their business challenges and develop tailored solutions.
  • Collaborate with cross-functional teams to integrate marketing mix insights with other business strategies.


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