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Marketing Strategy Specialist

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Tiruppur, Tamil Nadu, India beBeeMarketing Full time ₹ 13,00,000 - ₹ 21,10,000

We are seeking a highly analytical professional to join our team specializing in Marketing Mix Modeling.

Key Responsibilities:
  • Lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.
  • Apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams including data scientists, consultants, and clients.
Required Skills and Qualifications:
  • A graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field.
  • Approximately 2-4 years of relevant experience including hands-on work in Marketing Mix Modeling.
  • A strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel macros, pivot tables, complex formulas, and PowerPoint.

Benefits include opportunities for growth and development within the company. We offer a dynamic and supportive work environment where you can thrive and make a meaningful contribution.