
Lead Growth Marketer
1 day ago
We're seeking a seasoned Senior Marketing Strategist to drive user and merchant growth across the entire lifecycle—from performance marketing to retention strategies.
- Create scalable campaigns that increase app downloads, improve stickiness, and drive merchant acquisition through targeted marketing efforts.
- Develop strategic plans that integrate multiple channels, including paid advertising, email, push, and in-app notifications.
Key Responsibilities:
- Plan and execute paid campaigns on Google, Meta, UAC, and ASA platforms.
- Drive app installs, signups, merchant acquisition, and engagement using data-driven insights.
- Design lifecycle journeys to enhance customer lifetime value (LTV) and reduce churn.
- Run A/B tests, segment users, and personalize communication to optimize customer experience.
- Track and optimize key performance indicators (KPIs), such as CAC, LTV, retention, CPA, and ROAS.
- Oversight of agency relationships and budget management with hands-on execution capability.
Must-Have Skills:
- 8-10 years of experience in growth/performance/lifecycle marketing.
- Proven track record in both B2C and B2B funnels.
- Proficiency in tools like GA4, AppsFlyer, HubSpot, MoEngage, and VWO.
- Strong analytics and experimentation mindset.
- Fintech/app/payments background is a strong plus.
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