Business Growth Specialist

Market Development Manager

We are seeking a highly motivated and skilled professional to join our team as a Market Development Manager. In this role, you will be responsible for implementing marketing strategies, gathering customer feedback, and analyzing market trends. Your primary objective will be to establish and maintain relationships with key opinion leaders within the designated region, monitor competitor information, and stay updated with doctors' prescription trends through collaboration with pharmacy managers.

The successful candidate will also be responsible for planning and executing Continuing Medical Education (CME) initiatives and other relevant activities to uphold our brand image.

1. Promote products by implementing marketing strategies using visual aids and gathering feedback from customers.
2. Analyze doctor prescription trends to pitch products aligned with their preferences.
3. Engage with pharmacists to gather data on competitor products and enhance brand value.
4. Foster relationships with key opinion leaders and doctors, gathering feedback and competitor information while providing medical support through CME and resolving queries.
5. Collaborate with the project management team to organize Sparsh and life awareness programs, nurturing positive connections with stakeholders.
6. Set weekly goals for each product and doctor, study market trends and competitors' products to understand their influence on customers and ensure overall yearly sales targets are met.
7. Coordinate field activities for CME programs, persuade doctors to participate with us, arrange speakers and venues for events, and collaborate with other divisions to jointly organize sessions.
8. Manage logistics for corporate social responsibility initiatives like the Life program, contributing to our brand image within the medical community.
9. Review sales of existing products through weekly sales review meetings, compare against set targets, and take corrective actions in case of shortfalls to ensure weekly sales targets are achieved.
10. Manage territory data by engaging with pharmacy managers and distributors to collect sales data and input RCPA data into the Unnati portal.
11. Maintain an updated list of doctors within the designated area via handheld devices, regularly meet with retailers to track product status, and generate reports as necessary.

• Educational qualification: B Pharma
• Minimum work experience: 2 years of experience in Oncology preferably in that region

• Basic understanding of pharmaceutical marketing and basics of oncology business
• Strong sales and marketing acumen, including experience in promoting pharmaceutical products to healthcare professionals
• Ability to identify challenges in the market and develop effective solutions
• Deep knowledge of Customer Behaviour, Product Knowledge, Scientific Knowledge of Oncology products
• Behavioural Skills: Excellent communication and interpersonal skills, Efficient Leader and a good collaborator, Good at building and leveraging relationship, Strong analytical and problem-solving abilities, Strong Decision making skills

We have been growing rapidly over the last three decades and now rank as one of the top 10 Pharma Companies in the Indian Pharma Market. Our commitment has helped us move ranks from 16th position to 10th position IPM in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy, and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations, and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

• We offer a comprehensive benefits package, including relocation support, family support, maternity and paternity benefits, learning and development opportunities, medical coverage for yourself and your family, and life coverage for yourself.

We foster a culture of empathy and dynamism. People are at the core of our journey, supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.