Digital Analytics Strategist

1 month ago


Dombivli, Maharashtra, India Orbit Interactive Full time
Job Description:

We are seeking a skilled Google Tag Manager Expert to join our team at Orbit Interactive. As a key member of our analytics team, you will play a pivotal role in tracking, measuring, and analyzing website and campaign performance.

Key Responsibilities:

  • Utilize Google Analytics and other relevant tools to monitor website traffic, user behavior, and engagement metrics.
  • Implement and manage Google Analytics tracking codes, events, and custom dimensions to capture accurate data.
  • Analyze data to identify trends, opportunities, and areas for improvement in user experience, conversion rates, and online campaigns.
  • Collaborate with marketing, design, and development teams to ensure proper tracking of online initiatives and campaigns.
  • Generate regular reports to showcase key performance indicators, conversion rates, and other relevant metrics on the dashboard.
  • Conduct in-depth analysis of customer journeys to optimize user flows and identify drop-off points.
  • Provide insights and recommendations to improve website performance, user experience, and conversion rates.
  • Stay updated with industry trends and best practices in web analytics, SEO, and digital marketing.
  • Assist in setting up goals, funnels, and e-commerce tracking to measure and report on ROI.
  • Troubleshoot tracking issues, data discrepancies, and other technical challenges related to Google Analytics.
  • Train and mentor junior team members on Google Analytics best practices and data analysis techniques.

Qualifications:

  • Bachelor's degree in marketing, Business, Statistics, Computer Science, or a related field.
  • Proven experience (3 to 5 years) as a Google Analytics Specialist or similar role.
  • In-depth knowledge of Google Analytics, including advanced features such as custom dimensions, segments, and event tracking.
  • Familiarity with Google Tag Manager and its implementation.
  • Strong analytical skills with the ability to interpret complex data and provide actionable insights.
  • Proficiency in data visualization and reporting tools such as Google Data Studio or Tableau.
  • Solid understanding of digital marketing, SEO, and online user behavior.
  • Excellent communication skills to convey data findings and insights effectively.
  • Detail-oriented mindset with a focus on accuracy and data integrity.
  • Self-motivated and able to work independently in a remote setting.
  • Relevant Google Analytics certifications are a plus.
  • Experience with A/B testing and conversion rate optimization is advantageous.

Why Work with Us:

  • Opportunity to work with diverse and exciting client projects.
  • Continuous learning and professional development opportunities.
  • Collaborative and supportive team culture.
  • Opportunity to contribute to the growth and success of high-impact digital advertising campaigns.


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