Digital Analytics Specialist

5 days ago


Dombivli, Maharashtra, India Indegene Full time

We are a technology-led healthcare solutions provider driven by our purpose to enable healthcare organizations to be future-ready.

Our company offers accelerated, global growth opportunities for talent that's bold, industrious, and nimble. With us, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy.

To explore exciting opportunities at the convergence of healthcare and technology, visit our careers page.

About the Role

You will be responsible for planning and implementing methods to measure experiences using Tag Management Solutions like GTM (primarily), Adobe Launch, Dynamic Tag Manager, Tealium, Ensighten, and Google Tag Manager.

Additionally, you will understand and use a multitude of tag managers and write JavaScript code to realize client-driven business requirements.

Site optimization with an ability to design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity is also part of this role.

You will analyze marketing performance, including data aggregation (leveraging marketing & click-stream APIs, data cleaning & transformation), analysis & segmentation, targeting & integration.

A/B testing, MVT/Optimization frameworks using tools like Adobe Target, and developing enterprise-level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms are also key responsibilities.

Your expertise in digital analytics, specifically clickstream data, will help drive business decisions.

You will create data visualization dashboards using tools such as Workspace, Data Studio, MS Excel, and Adobe Report builder.

Familiarity with Agile methodologies is required for this role.

Requirements
  • Mandatory: Knowledge on TMS Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik
  • Tag Managers – Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag
  • Programming Languages - JavaScript, jQuery
  • Nice to have:
    • Optimization Platform – Adobe Target, Google Optimize, Optimizely
    • 1+ years in a client-facing role for solutioning and / or evangelizing technology approaches.
    • Markup Languages - HTML, CSS

We are an Equal Opportunity Employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

The estimated salary for this role is $110,000 per year, based on industry standards and the location of our office.



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