Digital Content Strategist
2 days ago
We are seeking a highly skilled Digital Content Strategist to join our dynamic team at Outlook Publishing (India) Pvt. Ltd.
As a key member of our editorial department, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement and growth across all social media platforms.
About the Role:
We are looking for an experienced professional with a passion for storytelling and social media marketing. Your primary objective will be to create and execute a content roadmap that showcases our brand's unique voice and vision.
Key Responsibilities:
- Develop a data-driven content strategy that aligns with our brand identity and resonates with our target audience
- Create high-quality, engaging content that captures the essence of travel and exploration
- Implement and manage social media campaigns across multiple platforms, including Instagram, Facebook, X, and others
- Analyse performance metrics and provide actionable insights to inform future content decisions
- Collaborate closely with our editorial, design, and marketing teams to ensure consistency and quality in all content outputs
- Stay up-to-date with emerging trends and best practices in social media marketing and content creation
What We're Looking For:
We are seeking a highly motivated and creative individual who can think strategically and execute tactically. If you have a proven track record in digital content marketing and are passionate about driving business results through engaging storytelling, we want to hear from you
Requirements:
To be successful in this role, you will need:
- A minimum of 5-6 years of experience in digital content marketing or a related field
- Proven expertise in creating compelling content that drives engagement and growth on social media
- Strong understanding of social media analytics and performance metrics
- Ability to work collaboratively as part of a dynamic team
- Excellent communication and project management skills
- Familiarity with industry-standard tools such as Canva, Photoshop, and video editing software
Salary: ₹60 lakhs - ₹80 lakhs per annum
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