Content Strategist

1 day ago

Davangere, Karnataka, India beBeeContent Full time ₹ 15,00,000 - ₹ 20,00,000

We're looking for a seasoned Content Strategist to drive brand engagement and conversion across creative and performance marketing.

The ideal candidate will have 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands, and a strong understanding of both brand storytelling and performance marketing content.

  • Develop and lead the overall content strategy for the audience segment, aligned with business goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.
  • Ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Create engaging narratives around hair health, product education, and customer stories.
  • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.
  • Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
  • Provide content support for partnerships, influencers, CRM, and retention initiatives.
Key Responsibilities:
  • Manage and scale small to mid-sized content teams.
  • Develop and edit high-quality content.
  • Analyse content performance data and provide actionable insights.
Requirements:
  • Strong understanding of brand storytelling and performance marketing content.
  • Excellent writing, editing, and communication skills.
  • Analytical mindset with attention to detail.
  • Creative thinker who understands modern consumer trends.
  • Understanding of SEO principles and social media trends.

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