Digital Content Leader

2 days ago

Davangere, Karnataka, India beBeeStrategist Full time ₹ 9,00,000 - ₹ 12,00,000
Content Strategist

This is a high-profile role for an accomplished Content Strategist to develop and execute comprehensive content strategies aligned with business objectives.

The ideal candidate will have 5+ years of professional experience in EdTech, digital marketing, or skill training industry and possess expertise in SEO, conversion copywriting, educational content creation, and project management.

Responsibilities include creating optimized web copy, blog posts, and resource pages that rank and convert, developing platform-specific content strategies with engaging captions, ad copy, and viral content concepts, designing high-converting email sequences, newsletters, and nurture campaigns, and writing persuasive ad scripts for video, display, and social media campaigns.

In addition, the successful candidate will analyze content performance metrics, optimize for engagement, conversion, and retention, conduct advanced keyword research, implement technical SEO best practices, and collaborate with data teams to measure content ROI and attribution.

This position requires a strong portfolio demonstrating measurable results, including conversion rates, engagement metrics, and campaign performance.

Preferred skills include conversion copywriting, educational content creation, brand voice development, and project management.

As a key member of our team, the Content Strategist will work closely with cross-functional teams to drive enrolment, establish industry authority, and simplify complex concepts through compelling learning-focused content.

Requirements:

  • 5+ years of professional experience in EdTech, digital marketing, or skill training industry
  • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience
  • Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance)

Benefits:

  • Opportunity to drive enrolment and establish industry authority through compelling content
  • Collaboration with cross-functional teams to simplify complex concepts through learning-focused content
  • Chance to analyze content performance metrics and optimize for engagement, conversion, and retention

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