Chief Growth Strategist

4 days ago

Anantapur, Andhra Pradesh, India beBee Careers Full time ₹ 9,00,000 - ₹ 12,00,000

User Acquisition Manager

About the Role

We are seeking a performance-driven User Acquisition Manager to lead paid growth across Android, iOS, and Facebook Instant Games. You will own campaign strategy, execution, and optimization across multiple channels – ensuring that every dollar spent translates into measurable revenue.

Key Responsibilities
  • Plan, execute, and continuously optimize paid UA campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin, and other high-performance ad networks.
  • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
Requirements

To be successful in this role, you will need:

  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • A track record of scaling UA with positive unit economics.
  • A strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
What We Offer
  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.

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