Strategic Data Insights Leader

1 week ago

Bhavnagar, Gujarat, India beBeeDataAnalyst Full time ₹ 12,00,000 - ₹ 15,60,000
Job Overview

We are seeking a skilled professional to lead our direct mail marketing efforts for credit bureau partnerships.

This role requires expertise in end-to-end targeting and campaign selection, ensuring the right customers receive the right offers at the right time.

The ideal candidate will combine data analysis (SQL, Excel) with strategic business decision-making, requiring technical skills, analytical thinking, and communication skills.

  • Campaign Targeting & Selection:
    • Pull and prepare data using SQL to identify target customers for direct mail campaigns.
    • Evaluate historical performance metrics such as response rate, approval rate, conversion rate, loan size, and payment performance.
    • Make informed selections for upcoming campaigns based on quantitative data and qualitative business context.
Key Responsibilities
  • Maintain and monitor performance metrics.
  • Identify and communicate trends, risks, and opportunities to stakeholders.
  • Recommend strategies to improve campaign performance and profitability.
  • Use data-driven insights to influence credit policy and campaign execution.
Requirements
  • Mandatory:
    • Experience: Minimum 3 years in a consumer lending financial services company managing portfolio performance and making business-driven credit policy decisions.
    • Business Acumen: Proven track record of interpreting data within a business context to make high-impact decisions.
    • Technical Skills:
      • SQL – Proficiency in writing complex queries to extract and manipulate large datasets.
      • Excel – Advanced skills, including pivot tables, calculated fields, and data visualization.
      • Python – Ability to run underwriting (UW) and response rate models to score customer populations for direct mail targeting.
Preferred/Plus Factors
  • Experience with direct mail marketing in a financial services context.
  • Familiarity with credit bureau data and segmentation strategies.

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