
Mobile Games Acquisitions Professional
4 hours ago
About the Role
We are seeking a highly motivated and data-driven User Acquisition Specialist to join our team.
This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.
Key Responsibilities
1. Technical & Execution
- Plan, launch, and optimize UA campaigns across multiple platforms.
- Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives.
- Implement structured A/B tests for campaigns, audiences, and creatives.
2. Analytical & Reporting
- Analyze campaign and cohort-level data to identify trends, opportunities, and risks.
- Calculate breakeven points and model projected LTV/ROI by user cohorts.
3. Strategic
- Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
- Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
4. Creative
- Collaborate with the creative team to brief, conceptualize, and test ad creatives.
- Analyze creative performance using key metrics and translate findings into actionable creative insights.
5. Collaboration & Operations
- Act as the primary liaison with internal cross-functional teams (Analytics, Engineering, Product, Creative).
Required Skills and Qualifications
- 4+ years of hands-on experience in UA for mobile games.
- Proven expertise with major ad platforms.
- Strong working knowledge of MMPs including event setup and analysis.
- Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
- Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
- Proficiency in data analysis & visualization tools.
- Strong analytical, mathematical, and problem-solving skills.
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