Global Marketing Leader

5 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 28,00,000
Senior Marketing Strategist

We are seeking a seasoned marketing professional to lead and scale our global marketing efforts. As the Senior Marketing Strategist, you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment.

Key Responsibilities
  • Demand Generation Pipeline Growth: Develop and execute multi-channel marketing campaigns to drive qualified leads and revenue growth.
  • ABM Enterprise Marketing: Implement targeted marketing programs for large enterprises ($1B+ revenue), leveraging personalized content and engagement strategies.
  • Sales Marketing Alignment: Partner with the sales team to optimize lead conversion, improve sales enablement, and align marketing efforts with revenue goals.
  • Event Field Marketing: Plan and execute high-impact events, conferences, webinars, and thought leadership initiatives to enhance brand presence.
  • Content Digital Strategy: Oversee content marketing, SEO, PPC, and digital advertising efforts to increase brand awareness and inbound traffic.
  • Partner Alliance Marketing: Collaborate with key consulting and SI partners to create joint marketing initiatives.
  • Marketing Analytics ROI: Track and optimize marketing performance, ensuring a strong return on investment (ROI) and data-driven decision-making.
Required Skills and Qualifications
  • Experience: Should have an Engineering Degree in Computers and an MBA from a Tier 1 Business School.
  • B2B Marketing Experience: At least 10+ years of B2B marketing experience, with at least 5 years in a leadership role.
  • Enterprise SaaS Solutions: Proven success in marketing enterprise SaaS solutions, preferably in procurement, supply chain, or spend management domains.
  • Digital Marketing Expertise: Strong expertise in demand generation, ABM, digital marketing, and event marketing.
  • Certifications and Tools: Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM (Salesforce), and analytics tools.
  • Leadership and Communication: Exceptional communication, leadership, and project management skills.
Benefits
  • Work with a leading procurement SaaS company.
  • Opportunity to lead US marketing strategy.
  • Competitive compensation and growth opportunities.
  • Collaborative work environment.

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