Digital Marketing Professional

5 days ago

Navi Mumbai, Maharashtra, India beBeeDigital Full time US$ 90,000 - US$ 1,20,000

**Job Title:** Digital Marketing Specialist

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. In this role, you will be responsible for executing ROI-focused digital campaigns across various platforms, including Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and native platforms.

Key responsibilities include:

  • Digital campaign execution: You will assist in strategizing and executing digital campaigns, including audience targeting, briefing, creative coordination, budget tracking, A/B testing, and real-time optimizations.
  • Performance metrics & optimization: You will monitor and optimize key performance metrics such as CPL, CPQL, CPSV, CTR, CPM, ROAS, and conversion rates across all campaigns.
  • Collaboration & campaign rollout: You will collaborate with internal teams (content, design, tech, and analytics) to ensure integrated and timely campaign rollout.
  • User journey analysis: You will conduct funnel and user journey analysis to identify friction points and suggest improvements for better conversions.
  • Reporting & insights: You will generate detailed campaign reports and performance dashboards with actionable insights for internal teams and stakeholders.
Required Skills & Qualifications

To succeed in this role, you will need:

  • 2-4 years of hands-on experience in digital marketing, focusing on paid performance campaigns.
  • Proficiency in platforms like Google Ads, Meta Business Manager, and GA4, with familiarity with native platforms.
  • Strong understanding of marketing funnels, attribution models, and campaign tracking methodologies (UTM, GTM, pixels).
  • Excellent analytical skills with the ability to translate data into optimization strategies.
  • Strong communication, collaboration, and project management skills.
  • Ability to multitask and manage multiple high-performing campaigns in a fast-paced environment.
Why Work With Us?

We offer a dynamic work environment that encourages innovation and creativity. Our team is passionate about delivering exceptional results and making a meaningful impact.

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