Senior Brand Marketing Executive

1 day ago


Thiruvananthapuram, Kerala, India Team Thai Full time
About Team Thai

Team Thai is a prominent corporate group in Kerala, India, with diverse businesses spanning soap and detergent manufacturing, building materials, mining, food products, logistics, and plantations. We are committed to delivering high-quality products at affordable prices while meeting the evolving needs of our customers.

Job Description

We are seeking a dynamic Senior Brand Marketing Executive to drive brand growth, optimize marketing strategies, and oversee effective on-ground execution. The ideal candidate will possess strong expertise in local market dynamics, brand activation, and team collaboration to align marketing efforts with business priorities.

Key Responsibilities:
  • Brand Building & Activation:
    • Collaborate with functional heads to develop and execute brand activation plans aligned with local market insights.
    • Create and manage quarterly and monthly marketing calendars, including festive and operational plans.
    • Pilot and implement innovative local ideas based on feasibility studies.
  • Marketing Strategy & Planning:
    • Develop and execute social media strategies to support growth objectives, employer branding, and employee value propositions.
    • Gather and analyze customer insights to inform product, design, sales, and operational strategies.
  • On-Ground Execution:
    • Ensure high-quality implementation of central marketing programs, brand guidelines, and business priorities.
    • Manage visual merchandising operations, including design, deployment, training, and quality control.
    • Build and maintain a robust CRM system to enhance customer engagement and retention
  • Stakeholder Management:
    • Coordinate with consultants and agencies for ongoing branding and marketing activities.
    • Develop local partnerships for PR, activation, and communication initiatives.
    • Foster engagement and alignment with departmental and state heads.
  • Budget Management & Reporting:
    • Ensure effective budget allocation and adherence to planned activities.
    • Set KPIs for marketing initiatives and ensure deliverables meet established benchmarks.

Salary Range: ₹ 15,00,000 - ₹ 25,00,000 per annum



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