Senior Brand Marketing Executive
1 day ago
Team Thai is a prominent corporate group in Kerala, India, with diverse businesses spanning soap and detergent manufacturing, building materials, mining, food products, logistics, and plantations. We are committed to delivering high-quality products at affordable prices while meeting the evolving needs of our customers.
Job DescriptionWe are seeking a dynamic Senior Brand Marketing Executive to drive brand growth, optimize marketing strategies, and oversee effective on-ground execution. The ideal candidate will possess strong expertise in local market dynamics, brand activation, and team collaboration to align marketing efforts with business priorities.
Key Responsibilities:- Brand Building & Activation:
• Collaborate with functional heads to develop and execute brand activation plans aligned with local market insights.
• Create and manage quarterly and monthly marketing calendars, including festive and operational plans.
• Pilot and implement innovative local ideas based on feasibility studies. - Marketing Strategy & Planning:
• Develop and execute social media strategies to support growth objectives, employer branding, and employee value propositions.
• Gather and analyze customer insights to inform product, design, sales, and operational strategies. - On-Ground Execution:
• Ensure high-quality implementation of central marketing programs, brand guidelines, and business priorities.
• Manage visual merchandising operations, including design, deployment, training, and quality control.
• Build and maintain a robust CRM system to enhance customer engagement and retention - Stakeholder Management:
• Coordinate with consultants and agencies for ongoing branding and marketing activities.
• Develop local partnerships for PR, activation, and communication initiatives.
• Foster engagement and alignment with departmental and state heads. - Budget Management & Reporting:
• Ensure effective budget allocation and adherence to planned activities.
• Set KPIs for marketing initiatives and ensure deliverables meet established benchmarks.
Salary Range: ₹ 15,00,000 - ₹ 25,00,000 per annum
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