Senior Digital Marketing Strategist

1 week ago


Thiruvananthapuram, Kerala, India Futuremug Full time

Job Summary:

We are seeking a highly skilled Senior Digital Marketing Strategist to join our team at Futuremug. The successful candidate will have 5-8 years of experience in digital marketing, with a proven track record of developing and implementing effective paid advertising strategies on Google Ads.

About the Role:

This is a challenging and rewarding opportunity for a seasoned digital marketing professional to take their skills to the next level. As a Senior Digital Marketing Strategist, you will be responsible for leading the development and implementation of our digital marketing strategy, working closely with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits.

Key Responsibilities:

  • Develop and Implement Paid Advertising Strategies: Utilize your expertise in Google Ads to develop and implement effective paid advertising strategies that drive targeted traffic and achieve conversion goals.
  • Conduct Research and Analysis: Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns.
  • Create Compelling Ad Copy and Visuals: Create compelling ad copies and visuals that align with brand messaging and drive engagement.
  • Optimize Ad Campaigns: Regularly optimize ad campaigns to improve performance and maximize return on investment (ROI).
  • Monitor and Analyze Key Metrics: Monitor and analyze key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to identify opportunities for improvement.
  • Stay Up-to-Date with Industry Trends: Stay up-to-date with industry trends and platform updates to leverage new advertising features and strategies.
  • Collaborate with Content Team: Collaborate with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits.
  • Track Advertising Budgets: Track advertising budgets and ensure efficient allocation of funds across various platforms.
  • Provide Regular Reports: Provide regular reports and insights on ad performance, including recommendations for optimization and future campaigns.

What We Offer:

  • Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum
  • Benefits: Competitive salary, comprehensive health insurance, flexible work hours, and generous leave policy.
  • Other Benefits: Opportunities for career growth and professional development, recognition and rewards for outstanding performance.

Requirements:

  • Experience: 5-8 years of experience in digital marketing, with a focus on Google Ads and paid advertising strategies.
  • Qualifications: Bachelor's degree in Marketing, Communications, or related field.
  • Skills: Proven track record of success in digital marketing, strong analytical and problem-solving skills, excellent communication and project management skills.


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