Digital Marketing Strategist

2 days ago


Thiruvananthapuram, Kerala, India Futuremug Full time

At Futuremug, we are seeking a Digital Marketing Strategist to lead our paid advertising efforts. With 5-8 years of experience in digital marketing, you will be responsible for developing and implementing effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals.

The ideal candidate will have a strong understanding of Google Ads, paid campaigns, social media campaigns, and SEO activities. Team handling experience is also a must. Immediate joiners are more preferred.

We offer a competitive salary package, including a base salary of $120,000 per year. Our company values work-life balance and offers flexible working hours.

Job Description
  • Develop and implement effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals.
  • Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns.
  • Create compelling ad copies and visuals that align with brand messaging and drive engagement.
  • Optimize ad campaigns regularly to improve performance and maximize return on investment (ROI).
  • Monitor and analyze key metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), to identify opportunities for improvement.
  • Stay up to date with industry trends and platform updates to leverage new advertising features and strategies.


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