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1 day ago
We are seeking a detail-oriented Marketing Data Analyst to join our team. In this role, you will apply data science methodologies to identify customer groups and behaviors, and forecast key marketing metrics.
This position requires collaboration with cross-functional teams to infuse data science insights into marketing strategies. Responsibilities include:
- Applying data science techniques for customer segmentation, clustering, and predictive modeling
- Extracting, cleaning, and integrating data from various sources
- Designing, executing, and analyzing A/B tests
- Supporting the development of marketing attribution models
The ideal candidate has a Bachelor's or Master's degree in Data Science, Statistics, Computer Science, or a related field. 2-4 years of professional experience as a Data Scientist or Analyst in a marketing environment is required. Experience in financial services and B2B marketing analytics is preferred.
Key Skills- Proficiency in programming languages such as Python or R
- Proficiency in SQL for data extraction and transformation
- Strong knowledge of statistical analysis, machine learning techniques, and data visualization tools
- Experience with data manipulation and analysis libraries
- Excellent communication skills
- Strong problem-solving skills and attention to detail
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