Digital Marketing Strategist for Fashion Brand
10 hours ago
Style Island Private Limited is a fast-growing women's western wear brand under the parent company Concept Clothing Pvt. Ltd. With over two decades of expertise in garment manufacturing and exports for global brands, we bring a unique blend of quality, design, and innovation to the Indian fashion market.
About the Role
We are seeking a highly creative and strategic Digital Marketer to join our team and drive our online presence to new heights. As a key member of our marketing team, you will be responsible for overseeing and guiding the work of external agencies, ensuring alignment with our brand's vision and goals.
Responsibilities
Our ideal candidate will have a strong understanding of fashion, aesthetics, and digital marketing strategies, with the ability to provide actionable insights and drive growth. The key responsibilities include:
1. **Agency Oversight**: Act as the primary point of contact for creative and performance marketing agencies, providing clear guidance and feedback to ensure their work aligns with the brand's goals and aesthetic.
2. **Strategic Content Planning**: Develop content strategies for upcoming campaigns across social media, email, and other digital channels, collaborating with agencies to ideate and refine campaign concepts.
3. **Social Media Management**: Oversee campaigns on Instagram and Pinterest, ensuring they meet engagement and reach targets, guiding agencies on best practices and providing creative input.
4. **Email and WhatsApp Marketing**: Strategize and oversee email marketing and WhatsApp campaigns, ensuring all communication is consistent with the brand's tone and aesthetic.
5. **Analytics and Reporting**: Evaluate performance reports from agencies, using tools like Google Analytics and Meta Business Suite, providing insights and recommendations to improve campaign effectiveness.
6. **Trend Analysis and Innovation**: Stay updated on industry trends, competitors, and digital marketing innovations, suggesting new strategies and tools to keep the brand ahead in the digital space.
Requirements
To be successful in this role, you should possess:
• A Bachelor's degree in Marketing, Communications, or a related field
• 2-4 years of experience in digital marketing, preferably in the fashion retail industry
• Proficiency in graphic design tools such as Adobe Photoshop, Canva, and Illustrator
• Hands-on experience with digital marketing tools such as Meta Business Suite, Google Analytics, Mailchimp, and Pinterest Analytics
• Strong understanding of SEO and content marketing strategies
• Excellent aesthetic sense and creative skills
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
Location and Salary
This is a full-time, on-site role based in Gurgaon, India, offering a competitive salary of ₹8.50 Lakhs per annum (approximately $11,000 USD) plus benefits.
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