Digital Marketing Professional for Fashion Brand
6 days ago
Company Overview
Lakhmi Chand Tejoo Mal, a renowned fashion brand in Delhi, has been a leading manufacturer, exporter, and multi-channel wholesaler of women's ethnic clothing for over five decades. With a legacy of producing quality garments at affordable prices, the company has expanded its product line to include Kurtis, Leggings, Sarees, and more.
Job Summary
We are seeking an experienced Digital Marketing professional to join our team at our Delhi headquarters. This full-time role focuses on enhancing our digital presence and brand strategy within the Fashion industry.
Key Responsibilities
- Develop and execute comprehensive digital marketing campaigns to support business objectives and drive growth.
- Collaborate with the creative team to produce high-quality content and designs for online platforms.
- Analyze performance data and metrics to assess the effectiveness of marketing activities and identify areas for improvement.
- Lead SEO initiatives to enhance the company's digital presence and facilitate consumer engagement.
- Manage social media channels by creating and curating content that aligns with brand values and audience interests.
- Identify and target key customer segments through strategic marketing tactics.
Requirements
- 4-6 years of experience in digital marketing, with expertise in women's apparel/clothing business.
- Proficient in creating engaging and quality content for fashion retail audiences.
- Demonstrated expertise in SEO and social media management.
- Strong data analytics capabilities to interpret trends and craft data-driven marketing strategies.
- MBA in Marketing or Business Development preferred.
Estimated Salary: ₹800,000 - ₹1,200,000 per annum
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