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Digital Marketing Strategist

1 month ago

Delhi, Delhi, India Lakhmi Chand Tejoo Mal Full time

Company Overview

Lakhmi Chand Tejoo Mal is a prestigious fashion company in Delhi, India, with a legacy spanning over 50 years. The company is renowned for producing high-quality, affordable women's ethnic fashion garments.

Job Overview

We are seeking a seasoned Digital Marketing Professional to join our team at our Delhi headquarters. The ideal candidate will possess 4-6 years of experience in digital marketing and a proven track record of driving business growth in the women's apparel domain.

Responsibilities

  • Develop and execute comprehensive digital marketing campaigns to support business objectives and growth.
  • Collaborate with the creative team to produce high-quality content and designs for online platforms.
  • Analyze performance data and metrics to assess the effectiveness of marketing activities and identify improvements.
  • Lead SEO initiatives to enhance the company's digital presence and facilitate consumer engagement.
  • Manage social media channels by creating and curating content that aligns with brand values and audience interests.
  • Identify and target key customer segments through strategic marketing tactics.

Requirements

  • Proficient in digital marketing strategies, with a focus on women's apparel business.
  • Experienced in creating engaging and quality content tailored to fashion retail audiences.
  • Demonstrated expertise in SEO to improve online visibility and search engine ranking.
  • Skilled in social media management to enhance brand presence across platforms.
  • Strong data analytics capabilities to interpret trends and craft data-driven marketing strategies.
  • Hold an MBA in Marketing or Business Development, providing a solid foundation in market research.
  • Proven ability to design and implement research-based brand strategies to strengthen market position.
  • Experience in B2B and B2C marketing environments, with specific impact on women's fashion trends.