Digital Marketing Strategist

2 days ago


Delhi, Delhi, India Turtle Limited Full time
Job Description

About Turtle Limited:

Turtle Limited, a pioneering fashion brand in India, is seeking an experienced Digital Marketing Strategist to join our team. Our company's history dates back to 1993 when we first introduced modern and stylish clothing to the Indian market.

With over three decades of experience, Turtle Limited has become synonymous with high-quality fashion products that cater to the evolving needs of the Indian youth. As we continue to grow and expand our reach, we are looking for a skilled professional who can help us optimize our online presence and drive business growth through effective digital marketing strategies.

Key Responsibilities
  • Develop and implement comprehensive digital marketing strategies to enhance our online visibility, engagement, and conversion rates across various social media platforms.
  • Monitor, analyze, and report on social media performance using analytics tools such as Google Analytics, Hootsuite, and Sprout Social.
  • Track key metrics like engagement, reach, impressions, and conversion rates to assess the effectiveness of our social media campaigns.
  • Identify trends, insights, and opportunities for optimization based on data-driven analysis.
  • Oversee the technical management and maintenance of our website, ensuring optimal performance, security, and user experience.
  • Implement and manage on-page and off-page SEO strategies to improve website visibility and search engine rankings.
  • Conduct regular website audits, keyword research, and competitor analysis to identify areas for improvement.
Requirements
  • Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field.
  • At least 8 years of experience in digital marketing analytics, SEO, website management, or a related technical role.
  • Proficiency in analytics tools such as Google Analytics, Facebook Analytics, and social media monitoring tools.
  • Strong understanding of SEO principles and best practices.
  • Experience with programmatic advertising platforms and campaign management.
  • Technical proficiency in website management, including CMS platforms like WordPress and Drupal.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
Estimated Salary Range:

₹1500000 - ₹2500000 per annum



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