Senior Copywriter: Crafting Compelling Stories for Impact

7 days ago


Hyderabad, Telangana, India Keka HR Full time

We are seeking an experienced and accomplished Senior Copywriter to join our marketing team at Keka HR. This individual will play a pivotal role in developing captivating copy across various channels, including ads, email campaigns, landing pages, and banners.

About the Role

This position is responsible for both the strategic and executional aspects of copywriting, ensuring that all content aligns with the brand voice and drives measurable business outcomes. The ideal candidate will have a deep understanding of marketing principles and be able to develop compelling stories that resonate with target audiences.

Key Responsibilities:
  • Content Strategy & Execution: Develop, implement, and refine copy strategies for marketing campaigns across multiple channels (ads, emails, landing pages, banners).
  • Develop Creative Storytelling: Interpret marketing briefs to generate creative, persuasive copy that resonates with target audiences.
  • Collaboration: Collaborate with the design, marketing, and product teams to ensure consistency in messaging and brand tone.
  • Ad Copy Optimization: Write compelling and concise ad copy for social media, display ads, and PPC campaigns, and optimize ad copy to drive click-through rates (CTR) and conversion rates.
  • Email Campaigns: Craft attention-grabbing subject lines and email body content to boost open rates and engagement.
  • Landing Pages & Banners: Write optimized, high-converting copy for landing pages that encourage user engagement and lead generation.
  • Brand Voice & Consistency: Maintain and refine the brand's voice and tone across all marketing channels.
  • Content Optimization & Testing: Regularly review campaign performance and use data insights to optimize copy for maximum effectiveness.
Requirements
  • Bachelor's degree in English, Communications, or related field.
  • 5+ years of experience as a senior copywriter or equivalent experience.
  • Proven track record of creating successful marketing campaigns.
  • Excellent writing and communication skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.
Benefits
  • Competitive salary of $120,000 - $150,000 per year.
  • Ongoing professional development opportunities.
  • A collaborative and dynamic work environment.
  • The chance to make a meaningful impact on our marketing efforts.


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