Content Strategist

13 hours ago


Hyderabad, Telangana, India Keka HR Full time
Job Title:

Content Strategist & Copywriter Lead

Job Overview

Keka HR is seeking an experienced and skilled Content Strategist & Copywriter Lead to join our marketing team. This role will play a key part in developing compelling content that resonates with our target audience.

Responsibilities
  • Develop and Implement Content Strategy: Create and execute a comprehensive content strategy across various channels, including ads, email campaigns, landing pages, and banners.
  • Craft Persuasive Copy: Write compelling and concise copy for social media, display ads, PPC campaigns, email campaigns, landing pages, and banner ads.
  • Optimize Ad Copy: Continuously optimize ad copy to drive click-through rates (CTR) and conversion rates.
  • Email Campaigns: Craft attention-grabbing subject lines and email body content to boost open rates and engagement.
  • Landing Pages & Banners: Write optimized, high-converting copy for landing pages that encourage user engagement and lead generation.
  • Brand Voice & Consistency: Maintain and refine the brand's voice and tone across all marketing channels.
  • Content Optimization & Testing: Regularly review campaign performance and use data insights to optimize copy for maximum effectiveness.
Key Performance Indicators (KPIs)
  • Conversion Rate: Increase in conversion rates across ads, emails, and landing pages.
  • Click-Through Rate (CTR): Improvement in CTR for digital ads and email campaigns.
  • Open Rate & Engagement: Growth in email open rates, click rates, and overall engagement metrics.
  • Lead Generation: Number of qualified leads generated through landing pages.
  • Campaign ROI: Return on investment for content-driven campaigns.
  • A/B Testing Results: Positive changes resulting from iterative testing and optimization efforts.
Requirements

To be successful in this role, you must have:

  • 5+ years of experience in content strategy and copywriting.
  • Proven track record of creating effective content that drives conversions.
  • Excellent writing, communication, and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Familiarity with marketing automation tools and analytics platforms.
Compensation

We offer a competitive salary of $85,000 - $110,000 per year, depending on experience.


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